To celebrate and promote the publication of the book Tom has planned several lectures, including one tomorrow, Thursday November 29, and news outlets including CNN and the Wall Street Journal have interviewed Tom and have reviewed New York Neon.
The book is published by the W.W. Norton Company, whose publicity I have copied here:
New York Neon
By Thomas E. Rinaldi
A brilliant visual tour and history of that iconic element of the cityscape: the neon sign.
Treating New York City as an open-air museum, Thomas E. Rinaldi captures the brilliant glow of surviving early- and mid-twentieth-century neon signs, those iconic elements of the cityscape now in danger of disappearing. This visual tour features two hundred signs, identified by location, with information on their manufacture, date of creation, and the businesses that commissioned them. In a generously illustrated introduction, drawing on documents including rare period trade publications, Rinaldi recounts the development of signage and the technological evolution of neon and examines its role in the streets of New York, in America’s cultural identity, and in our collective consciousness.
New Yorkers and visitors to the city, neon-sign enthusiasts, and those interested in signs and historic advertising generally, as well as design professionals, serious historians, and casual students of the city, will want this colorful book, which comes at a critical moment when the disappearance of the original signs has inspired a growing interest in neon.
8.1 × 8 in / 192 pages